China´s fledgling consumer goods industry needed to quickly serve the needs of a growing middle-class; people who have, in the last 15 years gained access to a plethora of foreign brands eager to tap into a hungry consumer base.
These brands are the category-heros – the grand masters.
20 Chinese Fake Brands and Copycats – 2 min video
Is it surprising then, that these brands are studied in detail? China´s ingrained learning culture over centuries has been to studiously copy the master craftsmen of, say Chinese logograms and paintings.
Today, dedicated groups learn and copy everything from famous artwork to cars.