Amundsen Cognac

Amundsen is a good quality VS and VSOP Cognac that is easy to like and enjoy at a very reasonable price. It was important to visually-position the Cognac as friendly and approachable, using the category language most readily associated with cognac without fussiness and exclusivity but still keeping signifying elements of quality that the Cognac rightly deserves.


Grids complete redesign of the brand involved the Amundsen logotype, graphic elements, medallion and label layout with textured paper, for both Cognacs. Interbev and Grid worked closely throughout this project which also included tasting to determine which blends best suited the brand-position.